Here's where your project stands.

Your questionnaire responses have been reviewed and the build plan has been updated. This document tells you what we confirmed, what's changed, and exactly what we need from you before we can start building.

Prepared by TJ — Lead Developer
Date May 6, 2026
Status Pre-Build — Waiting on Client Materials

Your answers locked in a lot of good decisions.

Here's the short version of what we know for certain based on your questionnaire.


Products
Level term + convertible term. Expansion to other products down the road.
Coverage Range
$100K – $5M+, no medical exam up to $10M.
Term Lengths
10, 15, 20, 25, and 30 years.
Applicant Ages
18–85 for individuals. Parents can insure children newborn–17.
States at Launch
All states except New York. NY will be blocked until further notice.
Target Customer
Young families (25–40). Paid digital ads on Google and Facebook.
Design Direction
Current landing page design is approved. No changes needed.
Data Security
AES-256-GCM encryption on all personal data. US-only data storage.
Social Proof
Remove all claim numbers and testimonials until we have real data.
Top Priority
Speed and UX. The quote-to-application experience must be fast and clean.

The scope got simpler — in a good way.

Your answers clarified some things we'd made assumptions about in v1.0. Here's what moved in or out of scope:


Area Old Assumption Now
Payments We'd integrate Stripe and collect premiums Removed — carrier handles all payments
E-Signatures We'd integrate DocuSign / HelloSign Removed — carrier handles policy binding
Policy Portal Customers manage policies through our site Removed — carrier handles post-issuance
SSN Collection We'd collect and encrypt SSNs Removed — carrier collects separately
Quote Engine Third-party rating API We build it from your carrier's rate table
Account System Not planned Added — customers need accounts to save their progress
State Disclosures One universal disclaimer Per-state disclosures, dynamically shown by location
Email Sequences Transactional only Full drip — follow-ups + lifecycle emails
Analytics TBD Google Analytics + Meta Pixel, full funnel tracking
Blog Possibly at launch Framework built in, no content at launch

The net result: the platform we're building is cleaner and faster to develop than the original plan assumed. We're a quote engine and application capture tool — we hand the completed application to the carrier and they take it from there.

Four things before we can start building.

These are hard stops — we physically cannot write the core of this application without them. The good news is you have all of these or can get them quickly.


1
The carrier's rate table
The instant quote calculator is the centerpiece of the whole platform. It runs off your carrier's rate data. Without the table, we can't build the engine — and without the engine, there's no product to launch. This is item #1.
2
The Penn Ace application question list
You confirmed the application form should match the Penn Ace carrier application. We need the exact questions so we can build the form correctly. Every screen of the application wizard is driven by this list.
3
Free-look period by state
You confirmed Illinois is 10 days. We need this for every state you're launching in. These periods vary by state and are a legal requirement — customers must be shown the correct number before they submit. Your carrier or compliance counsel should have this list.
4
Final brand name decision
"Good Haven Life" is still listed as a working name. Before we finalize copy, set up the domain, or prepare any legal filings, we need confirmation on the name. Even if it's 95% decided — let us know so we can move forward.

A few things to start on your end, in parallel.

These don't block us from building, but they need to be done before the platform goes live. Starting them now saves time at the finish line.


Business incorporation

The entity isn't formed yet. That process can run parallel to our build — no reason to wait. You'll need the entity in place before you can sign carrier agreements or accept customers.

Insurance compliance attorney

You confirmed you don't have a compliance officer or legal team in place yet. We'll include standard disclosure language in the platform, but before going live, an insurance compliance attorney needs to review the application flow, consent language, and state-specific disclosures. This is a regulated industry — don't skip this step.

Finalize carrier agreements

Negotiations are in progress. The platform can be fully built and ready to launch before agreements are signed — but you can't go live without them. Keep that process moving.

The 3-month plan, once we have the materials.


Weeks 1–3 · Waiting on Materials
Foundation & Quote Engine
Once we have the rate table and Penn Ace questions, we build the quote engine, the detailed quote form, instant estimate display, email capture, account creation, and the full encrypted data pipeline. At the end of Phase 1, a customer can get an accurate quote and have it emailed to them.
Weeks 4–6
Full Application Flow
The multi-step application wizard goes live. Customers create accounts, answer the Penn Ace health questions, see state-specific disclosures, and submit. Identity verification runs at this stage. The completed application hands off cleanly to the carrier. Admin dashboard goes live so your team can see and manage incoming applications.
Weeks 7+
Polish & Scale
Email drip sequences, full funnel analytics, conversion optimization based on real data, blog framework, and multilanguage prep. The platform is production-ready and optimized for your paid ad campaigns.
Current Website
View the current Good Haven Life landing page
Work in progress — design is approved, content is being finalized.
View Site →